Flipboard, the app that lets you tap and flip your way through digital magazines on smartphones and tablets, has now come to laptops and desktops as web apps. You can now access your Flipboard account from a Web browser, complete with the flip animation — for better or worse. This might now be the perfect digital newspaper across several devices.
You can also use the Web app to create your own magazines to clip articles for later viewing via a bookmarklet. But the magazines you create are kept separate from the rest of Flipboard on the Web, which makes the Web app a better addendum to the mobile app than standalone product.
The app Flipboard was launched in 2010 by former Apple iPhone engineer, Evan Doll, and former Tellme CEO, Mike McCue. The duo set out to create an app that merged the simplicity and feel of a magazine with the accessibility and collaboration that technology provides. The app integrates news from media outlets from around the world and presents it in a magazine format.
CEO Mike McCue mentioned about the back story of bringing Flipboard to the web. “When we started,” he says, “we thought we were going to build a website.” Hearing rumors about Apple’s iPad, they bet on a tablet app, and now, three years after launch, they’re moving back to the desktop. Though McCue agrees that the recent demise of Google Reader played into the decision to build for the web, the team wanted to open up its users’ magazines to a bigger audience, instead of keeping them stuck behind an app wall.
Innovations like these are very important for today’s social media and information age. This is especially true for sensitive news that needs to be spread to world consciousness – nes like human rights violations, issues on Korean comfort women, terrorism and the like. With just a touch of your fingertips, ignorance might be averted and more and more people will see what really happens worldwide. The app makes use of the prevalence of internet in our lives, from tablets to smartphones. It also highlights how everything is made easy in this day and age via the internet, so why not take advantage of this for spreading news and ideas?
Images from wired.com